How it works 
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Visit a Build-A-Bear Workshop store
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Choose a bear, skin tone, and outfit
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Participate in the "heart ceremony" by making a wish on a heart and putting it in your bear
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Record a message for your bear using the "Build-A-Sound"
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Stuff your bear
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Name your bear
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Take your bear home
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Features
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The workshop has eight stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me, and Take Me Home 
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Build-A-Bear also offers a Birthday Treat Bear where the cost of the bear is based on the birthday child's age 
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Experience
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Build-A-Bear aims to create an "experiential retail" experience where customers can imagine, discover, learn, and create 
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Some say the most memorable parts of the experience are the heart ceremony and the Build-A-Sound.
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