Like many great stories, ours started with a big idea. In 1924, Morris (M.B.) Zale, William Zale and Ben Lipshy opened the first Zales Jewelers in Wichita Falls, Texas. To make high-quality products more accessible, they introduced an innovative credit plan of "a penny down and a dollar a week." This approach proved to be successful and led to 12 stores across Texas and Oklahoma by 1941.
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